Learning quickly to understand the brand’s needs

Instagram "puzzle feed"

Lil Maa’s social media campaign

Responsibilities can change quickly in a professional environment. I designed a complete social media campaign—including writing the text—utilizing the branding that was already created by other members of the studio team. The greatest challenge was that I was placed on the team late in the project to help with social media, so I had to learn about the business quickly. The client reacted enthusiastically to the whole team’s posts and showed her intent to use all of them.

The posts

Instagram version
Facebook version

Here at Lil Maa’s, we treat our goats like family. Now we welcome YOU to our family! With three great scented goat-milk soaps (huckleberry, strawberry, and eggnog), you’ll be running back-and-forth trying to decide which one to get — just like this little one. To find out where to get our products in Mendocino County, please visit lilmaas.com. And let us know in the comments which one you want to try first.

#goatmilksoap #goatmilk #mendocinocounty


Mama says hi!
Instagram version
Facebook version

When you love our goats as much as we do, we just can’t resist a goat selfie! Lil Maa’s is open for business. Welcome to our family. To find out where to get our products in Mendocino County, please visit lilmaas.com. Excited to try our goat-milk-based soaps and other products coming soon? Let us know in the comments!

#goatmilksoap #goatmilk #mendocinocounty #goatselfie


They're ready. Are you?
Instagram version
Facebook version

The goats are all together, and they’re ready to welcome you! At Lil Maa’s, we make high-quality, handmade goat-milk products, starting with scented soaps (huckleberry, strawberry and eggnog). Our goats would love for you to join us! To find out where to get our products in Mendocino County, please visit lilmaas.com. Which soap are you most excited for?

#goatmilksoap #goatmilk #mendocinocounty


Did you know that goats can see almost 360 degrees?
Instagram version
Facebook version

Did you know that goats’ rectangular pupils give them a HUGE field of vision: 320 – 340°? That’s everything except what’s directly behind them!

Did you also know that our products are made with all-natural, local ingredients from our very own farm, The Squatch Patch? Our products, starting with scented soaps made from goat milk, are available locally in Mendocino County. Find out where to get yours at lilmaas.com.

Got any fun facts about goats or other animals? Share them in the comments!

#goatmilksoap #goatmilk #mendocinocounty


Instagram version
Facebook version

At Lil Maa’s, we make all-natural, goat-milk-based products from our own happy goats we treat like family. How happy are they? This video answers that and proves that goat videos can be just as funny as any cat video.

When you try one of our three great scented soaps (huckleberry, strawberry, and eggnog), you’ll be happy as a baby goat! To find out where to get yours in Mendocino County, please visit lilmaas.com. Which one makes you joyfully run around?

#goatmilksoap #goatmilk #mendocinocounty

Credits

Team members

  • Allen Close
  • Chase Taormina
  • Erica Scholz
  • Hana Choi
  • Shaylee Gracey

I worked with an existing logo and color palette.