Redeveloping a website created by the business owner

SimAbility Website

SimAbility

What do you do when your website and content need a makeover? Except where mentioned in the credits, I designed all parts of the project myself. A key part of the process was the inventory of the existing website to see what could be improved. The refreshed site and branding received an enthusiastic reaction from the community and helped build excitement after the business had been closed for over a year.

Social media campaign

Post #1

Facebook

Happy kitten meme with text, "Excited to join SimAbility’s Wacky Wednesday Series? Come on, it’ll be fun!"

Come join our Wacky Wednesday Series on iRacing. It’s open to sim racers of all abilities. All skill levels are welcome in this fun, casual series. Round 1 (Street Stocks at Charlotte) is this Wednesday, Dec. 2, 2020, at 7pm EST. The winner picks the next car & track. To learn more and join, please visit https://www.simability.com/wacky-wednesday-series/.

#simability #levelplayingfield #simracing

Twitter

Come join our Wacky Wednesday Series on
@iRacing! It’s open to sim racers of all abilities and skill levels. Round 1 is this Wednesday, Dec. 2, 2020, at 7pm EST. To learn more and join, please visit https://www.simability.com/wacky-wednesday-series/.

#simability #levelplayingfield #simracing


Post #2

Facebook

Chris won round 1 in his 98 car in a close finish!

Congrats to Chris for winning yesterday’s Wacky Wednesday Series race. Most importantly, thank you to everyone who came out and showed your support! ? We’ll be racing again Dec. 9, 2020 at 7pm EST (car and track not yet decided). Our casual iRacing series is open to sim racers with disabilities and their friends and supporters of all abilities. To learn more, please visit https://www.simability.com/wacky-wednesday-series/.

#simability #levelplayingfield #simracing

Twitter

Congrats to Chris for winning yesterday’s Wacky Wednesday Series race. Most importantly, thank you to everyone who came out and showed your support! ? To learn about our casual @iRacing
series, please visit https://www.simability.com/wacky-wednesday-series/.

#simability #levelplayingfield #simracing


Post #3

Facebook

Check out this great battle from Round 1 to see the fun to be had in our casual Wacky Wednesday Series! It’s open to iRacing members with disabilities and their friends and supporters of all abilities. Join us this Wednesday (Dec. 9, 2020) at 7pm EST for some superspeedway racing in the legacy Silverado at the legacy Daytona. To learn more, please visit https://www.simability.com/wacky-wednesday-series/.

#simability #levelplayingfield #simracing

Twitter

Check out this great battle from Round 1 to see the fun to be had in our casual Wacky Wednesday Series! It’s open to @iRacing members with disabilities and their friends/supporters. To learn more, please visit https://www.simability.com/wacky-wednesday-series/.

#simability #levelplayingfield #simracing

Credits
  • Campaign promotional truck painted by Billy Wise and modified by me with the latest logo
  • Carbon fiber border/background by aranjuez medina from Pixabay
  • Play button in newsletter based on one by Samuel1983 from Pixabay
  • Website content continually updated, with most text and illustrations on product pages by Glenn Sidman